Putting Outdoor Signage on Its Best Sight

According to #1 Austin Outdoor signage is your brand’s silent salesperson, promoting your business to customers even when you’re not there. When it’s well-designed, it conveys a clear message and helps customers find you. However, there are so many different signs and materials to choose from that it can be difficult to know where to start. This guide cuts through the confusion, showing you how to pick the best materials, catch customers’ eyes with design tricks and navigate tricky local sign regulations. With a little bit of help, your business can create a stunning exterior sign that’s both bold and on brand. 

Your sign’s color scheme can set it apart from the competition, but the right material is equally important. Metals like aluminum are durable and weather-resistant, perfect for long-term use. PVC and acrylic offer sleek, modern looks that stand up to sun exposure. Wood is a classic option that can add an elegant touch, but requires regular maintenance to avoid warping and fading over time.

The right font can also make or break your sign’s readability. Serif fonts, like Times New Roman, tend to blend in with other text when viewed at a distance, making them less than ideal for outdoor signage. On the other hand, sans-serif fonts like Helvetica and Futura are more legible, especially when paired with a dark or white background.

Contrasting color is another essential component to consider, as it naturally makes your sign pop and enhances its overall appearance. Adding shading through chosen fonts, prints and lighting can further increase readability and visual contrast. Texture also provides an extra element of interest, drawing eyes to the sign and adding depth to its overall look.

Your business’s name and other key pieces of information should be prominently displayed on your outdoor sign. This ensures your brand is always visible to passersby and increases your visibility compared to competitors without a sign. It’s also a great way to establish your unique selling proposition (USP), clarifying the problem your products and services simplify or issues they solve, while also explaining why you’re the best at doing it.

Lighted monument signs, which illuminate your business name and other graphics or text with LED lights installed within or around the sign’s frame, are an effective way to ensure your signage is visible day and night. They’re a great choice for office parks, shopping centers and other commercial spaces.

Working with Austin professional sign company is an effective way to turn your creative outdoor business ideas into a finished product that’s both bold and on brand. At SpeedPro, our G7 Master Qualified large format printers ensure color accuracy within 95% of CMYK Pantone standards and we help our clients select high-contrast colors for maximum visibility on their signs. Get started on your custom sign today!